Mike Laurie from Mirola came to us with a project that some might consider banal but really struck the statistical hobbyist inside. We had in the past worked for the financial sector creating the first online bond trading system and had also been responsible for the Athens 2004 Olympics e-commerce system. Both complex projects that needed to take what is normally a complex process and distill it into something that is easy to use.
Building off that experience we worked with Mirola and the flash talents of Neil Rackett at Mesmotronic to design a flash application for Media Campaign to process, visualise and distill data for their clients. Sure you could do this using spreadsheets but it wouldn’t look as good and looks were just as important as usability to Media Campaign.