Consulting for I-D Media we helped win the pitch for this project as well as formulating the functionality, gameplay and design for this educational website. The idea was to create a training tool to assist teachers and students in preparation for the national event. The launch was supported by a national ad campaign and resulted in over 500 schools registering to participate in Britain’s first Spelling Bee which will be broadcast this summer. The reach has far succeeded the original estimates to include over 100,000 registered users aged 6 - 76. The site has also been nominated for a 2009 Webby Award in the Education category.
Visit the site here: http://www.timesspellingbee.co.uk